Through establishment of related mechanism and implementation measures, all shipping, logistics and terminal companies affiliated to China COSCO voluntarily shoulders their due responsibilities in product life cycle and service providing process. In the product development, design, performance, implementation and follow-up service sectors, they paid close attention to safety and health of consumers and actively delivered product and service information by making use of IT technologies. They stuck to the self-disciplinary marketing strategies of "being honest to customers worldwide and establishing the credit", operated the business in accordance with laws and regulations, and established law-complying production and consumption environment together with customers. In this year, China COSCO entered into strategic partnership relationships with many Global 500 enterprises and local governments.
CUSTOMERS' HEALTH AND SAFETY
China COSCO has paid close attention to health and safety of customers. In all sectors of shipping, logistics and related products' life cycle, it fully evaluates and considers the matters related to customers' health and safety, performs related rules and regulations, and continuously satisfies customers' requirements and expectations on products and services in different stages. When opening new shipping lines, the regulatory departments will make an all-round understanding and evaluation on such aspects as the universe and the geography of the sea areas and ports along the routes, the technology situation of ships and local requirements of laws and regulations through collecting information or on-site investigation, thus meeting the needs of customers and related requirements for opening of the lines. Before transporting the cargos, responsible persons of the companies will check the category, nature, quantity and weight of the cargos based on practical situations of ships to ensure safe transportation of cargos. The logistics companies provide three stages of evaluation and control, i.e. cargo attribute verification, proposal design and services, ensuring customers' health and safety and fulfilling customers' logistics and transportation demands very efficiently and safely.
In 2011, China COSCO was not complained or punished due to influences of products and services on health and safety.
FAIR MARKETING, TRULY JUST INFORMATION AND EQUAL CONTRACT PRACTICES
China COSCO has been dedicated to providing high-quality shipping and logistics services for global customers and has strictly controlled cargo transport quality through lean management. In order to ensure that customers can get timely, accurate and effective product or service information, through text, e-commerce platform, newspapers, magazines and other channels, shipping enterprises timely and accurately released the public voyage/route information, ship dynamic information, ship technical information, transportation expenses information, booking information and other relevant sales information. It also releases information of schedules, shipping lines, departure and arrival times, freights and cabin to cargo-owners or the public through sales management way. The logistics companies, through customer needs analysis, timely and accurately provides shipping line information, freights, logistical routes, station data, quality assurance and other relevant information to customers via website, magazine, phone call, fax, email and other methods.
HONEST MARKETING AND PROMOTIONAL ACTIVITIES
Upholding the marketing strategies of "Honesty and Sincerity-oriented Business Operation", China COSCO has insisted on winning market shares and customers with high quality, brand and reputation in promotional and marketing processes. The company firstly believes that legal promotion and honesty marketing are core competitiveness of its development. Related companies established an information release responsibility mechanism to examine all promotional materials and information publicized or unveiled. The anti-monopoly laws of all trading countries were observed to protect the rights and interests of the goods owners and interest parties. By signing long-term strategic agreements with partners, it established mutually beneficial relations with a number of competitive partners and realized win-win through fair competition and healthy cooperation. When dealing with its relations with the investors and partners, China COSCO was always standing by and sharing honors with them in an honest manner; when dealing with its relations with the rivals, on the other hand, it emphasized both competition and coordination.